Scarcity - “a clear gap between what people need and what is actually there” 

Scarcity is the combination of founders Kurt & Chana’s artistic lens on fashion. Growing up neither of us could find clothes that felt truly representative of us, what was available never resonated or spoke to us. This feeling we're sure many people have in common with us, this is where the name comes in; “Scarcity” pronounced (Scar-City) however the word Scarcity most often represents a lack of something, there in lies the purpose of this brand… TO RESONATE with those who want to wear what REPRESENTS THEM. Scarcity is a place, a place that exists in a void within anyone who can resonate with the idea. Everyone's perception of this void may be different, but SCARCITY is our representation.

Everything is meticulously curated to suit this meaning.

Thank you for reading.

From Christchurch, New Zealand

Scarcity.

Kurt & Chana.